Meta, Google Ads & retargeting
Build segmented prospecting and retargeting campaigns with pixel hygiene, conversion events, audience exclusions, creative tests, and landing page alignment.
Hire William
AI Marketing That Turns The Amansala Story Into Booked Rooms.
I am William Cain, a digital marketing founder with nearly 20 years in web, SEO, paid ads, conversion tracking, content systems, and AI-assisted production. This page is built specifically for your AI, Marketing & Creative Specialist role.
Role fit
I build AI-powered marketing that converts.
The value is not just knowing the tools. It is turning AI, paid media, content, pixels, email, SEO, and design into one practical system that moves bookings, retreat inquiries, and brand visibility.
AI creative production
Use ChatGPT, Claude, Midjourney, Canva AI, and structured prompts to generate campaign angles, email drafts, ad variations, visual briefs, and social calendars faster.
Email campaigns
Design nurture sequences for retreat leads, stay inquiries, abandoned bookings, past guests, host-a-retreat prospects, and seasonal offers.
SEO & AI SEO/GEO
Improve visibility for search and answer engines across Tulum wellness retreats, beachfront hotel stays, group retreats, yoga retreats, and host-a-retreat intent.
AI operating system
AI Marketing In Harmony
AI should compress production time while improving strategy quality. This workflow keeps human judgment at the center and uses AI to speed research, creative iteration, reporting, and automation.
Search, audience, and competitor intelligence
Build the Tulum demand map.
Use AI-assisted research to cluster guest intent: solo reset trips, group retreats, retreat hosts, wellness travelers, bachelorette/women's groups, and past guest reactivation.
- Keyword and GEO prompt clusters
- Audience objections and hooks
- Competitor positioning gaps
Digital stack
One brand, many conversion paths.
Amansala has several demand sources: direct room bookings, retreats, retreat leaders, wellness programming, past guests, and destination search. Each channel should share the same measurement spine.
Meta Ads
Short-form story ads, lookalike testing, warm audience retargeting, UGC-style creative briefs, and retreat-specific lead magnets.
Google Ads
High-intent search for Tulum retreats, beachfront wellness resort, yoga retreat Mexico, and host-a-retreat audiences.
Remarketing
Segment visitors by pages viewed, booking intent, retreat interest, email engagement, and content consumed.
SEO/GEO
Build answer-ready content for Google, AI assistants, and long-tail destination discovery around wellness in Tulum.
Email Marketing
Automated sequences for first inquiry, pre-arrival, post-stay, retreat host outreach, and offer-specific campaigns.
Web Design & CRO
Landing pages with clear offers, room/retreat paths, faster booking decisions, and strong tracking events.
Campaign model
A planning model for paid media and retargeting.
This is a simple directional model, not a performance guarantee. The goal is to show how I think: audience, conversion rate, offer strength, and follow-up must be planned together.
80k
qualified impressions
160
retreat or stay leads
48
warm retargeting actions
First 60 days
Focused, measurable, and useful from week one.
Audit and tracking cleanup
Review GA4, Meta Pixel, Google Ads tags, conversion events, audiences, landing pages, email flows, search visibility, and creative inventory.
AI content engine
Build reusable prompt libraries, content pillars, creative templates, ad hooks, email angles, and a brand-aligned approval workflow.
Campaign launch
Run Meta and Google tests for retreat hosts, room bookings, wellness travelers, and warm retargeting with clear conversion goals.
Scale what proves useful
Report learnings, refine creative, expand SEO/GEO pages, tune audiences, improve email follow-up, and document repeatable systems.
Show, do not tell
Campaign concepts built for Amansala's brand world.
Concept 01
Wake up steps from the Caribbean
Short-form video and email sequence for rooms and retreats. Hook: the first decision of the day is already made.
Concept 02
Bring your people to Tulum
Retreat host funnel with search ads, landing page, downloadable planning guide, and retargeting by intent.
Concept 03
25 years of barefoot wellness
Brand authority campaign for SEO/GEO, social proof, past guest email, and destination discovery.
Experience
Founder-level strategy with hands-on execution.
I created Interactive Theory in 2015 to be a more transparent, practical digital marketing agency. I currently oversee digital strategy for small local service businesses and larger brands, with a focus on consistent ROI.
For Amansala, I would bring the same operator mindset: build the system, make the work beautiful, track what matters, and keep improving the parts that create demand.
Google Ads
Meta Ads
Remarketing
SEO
AI SEO/GEO
Web Design
Email
Automation
Creative Direction
Application
Ready to help Amansala move faster without losing its character.
The strongest version of this role is equal parts strategist, creator, media buyer, analyst, and AI systems builder. That is the position I built this page to demonstrate.